A bonus is meant to be something you get extra for free, right?
If you subscribe to one of AT&T’s Mobile Share plans, congratulations! AT&T has decided you deserve a bonus in the form of 15GB of extra data every month. There is a “but,” however. The price you pay for the plan every month is increasing by $10.
As The Verge reports, anyone subscribing to one of AT&T’s Mobile Share plans will have an October 2019 bill that’s $10 higher. Customers will obviously view this as a negative, but AT&T is treating it as a positive by automatically increasing the data allowance on each plan by 15GB. It’s classing the increase as “bonus data” for you to enjoy while enduring the price increase. The new pricing breakdown and data allowances per plan are listed on AT&T’s support website.
I suspect many subscribers won’t be sending AT&T a thank you email or reflecting on how lucky they are to receive this bonus data. Instead, they’ll more likely be wondering if switching to another network provider would bring them an even better bonus in the form of a price cut.
As comments on The Verge have pointed out, calling AT&T to complain about the mandatory price hike and extra data you may not need can result in a price reduction through a change of plan. So if this price increase affects you, give AT&T a call and see if you can’t save yourself some cash in the run up to the holidays.
This isn’t the only price hike AT&T has introduced recently. Last month AT&T TV Now prices increased by 30 percent even though the TV service is losing millions of customers. The cheapest subscription option is the TV Now Plus package, which costs $65 (it was $50). AT&T also introduced new “unlimited” data plans this month, but you’ll have to endure SD quality video and data throttling unless opting for the most expensive Unlimited Elite plan.